GUIDE
2025 Social Media Trends Report: Mid-Year Reality Check
Are Your 2025 Social Strategies Hitting the Mark?
The social media landscape is evolving faster than ever. Back in January, the internet was high on hot takes-AI would take over, TikTok would kill Google, and brand social teams were either near burnout, or breaking records.
Now? We're halfway through 2025. What stuck, what flopped, and what can social media marketers do next? Get our no-BS mid-year trends report to refine your strategy for the rest of the year.
Discover The Social Media Trends That Stuck, Flopped, And What You Can Do Next in 2025.
- The TikTok Search Takeover: Myth vs. Reality: TikTok’s challenge of Google's search dominance, and what this means for TikTok SEO.
- Creator-Brand Collabs: The Quest for Authenticity: Did brands finally embrace values-aligned partnerships over sponsored content campaigns?
- Agility vs. Approval Bottlenecks: Are Brands Keeping Pace? How agile brands (like Duolingo) are thriving, and why many are still stuck with slow approvals.
- Corporate Values in Content: Still a Thing? The Vibe Has Shifted - Audiences are more skeptical, why brands are now more cautious than ever.
- AI-Powered Content: Assessing the Real Impact: AI’s transformation of social strategy, from planning to production, and how marketers can adapt.
- The Rise of "Finsta-Branding": The trend we didn't see coming, the rise of brands adopting "unofficial" sub-accounts to share experimental, unpolished content.
Plus Get Your Trends Action Plan! Spark internal conversations & realign your team on 2025’s trends with our Ready-To-Use Checklist.