What stuck. What flopped. What to do next.
Back in January, the internet was high on hot takes-AI would take over, TikTok would kill Google, and brand social teams were either on the brink of burnout or about to break records.
Now? We're halfway through 2025. Some of those bold predictions? Dead-on. Others… didn't even make it out of Q1.
In this no-BS mid-year trends report, we're unpacking:
✔ What's really shaping social right now
✔ Where brands are nailing it (and missing the mark)
✔ Tangible actions to take for the next 6 months
From TikTok's kinda-sorta search takeover to the rise of "finsta-branding"-this report is your brutally honest, hype-free halftime gut check.
Here's what you'll get inside:
- 5 trends we predicted… and what actually happened
- 1 curveball trend nobody saw coming (and how to capitalize)
- Practical next steps for your team across social search, creators, AI, and approvals
- A ready-to-use checklist to refine your strategy today-not next quarter
