Social Media Metrics
That Matter in 2025

Let’s be honest: likes and follower counts aren’t impressing anyone anymore—especially not your boss.

If your reporting is still stuck in 2020, it’s time for a hard reset. This guide breaks down the real metrics that matter in 2025. No vanity stats. No filler. Just smart, strategic reporting that connects your content to actual business outcomes.

Whether you're reporting to the CMO or trying to justify your next budget boost, this is your playbook for showing real impact.

What’s inside Your Free Social Media Metrics Guide?

• A platform-by-platform breakdown of high-value metrics: Learn what truly matters on Instagram (story completion rate, link-in-bio CTR), TikTok (watch time), LinkedIn (ICP engagement), and more.
• The vanity stats you should ditch ASAP: Identify outdated KPIs that no longer align with your business strategy and clutter your dashboard.
• Real-world case study examples from top-performing brands: See how Xero ditched vanity metrics to scale smarter by focusing on lead generation and pipeline growth.
• What execs actually want to see in your reports: Get the playbook on reporting what your CMO truly cares about, from cost-per-lead to share of voice.
• A no-BS checklist to get your metrics back on track: Ensure your reports are built for impact and can drive strategic decision making.

For Marketers Who Are Done with Meaningless Metrics:

• Prove Your Value: Learn to report on the outcomes of your social media marketing to demonstrate ROI to leadership.
• Make Smarter Decisions: Use the right data & dashboards to impress stakeholders with your social strategy and optimize content effectively.
• Actionable & Practical: Includes a checklist and real-world examples to help you implement these insights today.