Let’s be honest: likes and follower counts aren’t impressing anyone anymore—especially not your boss.
If your reporting is still stuck in 2020, it’s time for a hard reset. This guide breaks down the real metrics that matter in 2025. No vanity stats. No filler. Just smart, strategic reporting that connects your content to actual business outcomes.
Whether you're reporting to the CMO or trying to justify your next budget boost, this is your playbook for showing real impact.
What’s inside:
✔️ Platform-by-platform breakdown of high-value metrics
✔️ The vanity stats you should ditch ASAP
✔️ Real-world examples from top-performing brands (hello, Xero 👋)
✔️ What execs actually want to see in your reports
✔️ A no-BS checklist to get your metrics back on track
For marketers who are done with meaningless metrics
Stop measuring noise. Start proving value. This guide will help you:
- Align social reporting with business goals
- Impress stakeholders with insights that matter
- Build smarter dashboards that drive decisions
