The Social Listening Playbook: How to Turn Conversations Into Results
Learn how top brands read their audience's mind (and how you can too)

Stop Talking, Start Really Listening: Your Ultimate Social Listening Playbook is Here.
It’s 2025, social media monitoring of metrics such as likes, mentions, and comments only scratches the surface. Brands looking to uncover hidden insights are turning to social listening to distil the online noise into strategic insights and power.
In our Social Listening Playbook we break down everything you need to know about social listening. From what it is, to why it matters, and give you the strategies and tactics you need to tap into and track the conversations that matter, uncover hidden insights, build deeper connections with your customers, and stay one step ahead of your competitors.
Are You Missing Valuable Conversations Online About Your Brand - Right Now?
But where do you start? Our Social Listening Playbook demystifies social listening with clear examples from brands including Chipotle, Fenty, and Nike - and takes you through a clear, step-by-step guide to implementing an effective social listening strategy that can drive results (and shows you how tools like Sked Social can make it easier!).
Download Your Social Listening Playbook To Discover:
- What Social Listening Really Is (And Isn't): The crucial difference between social media monitoring and listening - from metrics to insights, and reactive, to proactive.
- Why Social Listening is Non-Negotiable: The key benefits, from improved customer engagement to identifying new opportunities and mitigating crises before they blow up.
- The Brands Using Social Listening To Their Advantage: Three standout examples of brands who have turned a deep understanding of conversations happening online into results.
- How to Choose the Right Social Listening Tools: Understanding the features to look for in social listening software.
- Building a Listening-First Culture: Tips for integrating and sharing the value of social listening across your organization.