GUIDE

Inside the Mind of the CMO: What They Actually Want from Social Media 

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Ever walked out of a leadership meeting wondering if anyone actually heard you?

You’re not imagining it—there’s a disconnect between social teams and CMOs. And it’s not because social doesn’t matter. It’s because we’re not speaking the same language.

In this guide, we decode what CMOs really care about—from the metrics that get budgets approved to the narratives that earn you a seat at the strategy table.

Download the guide to learn:

  • How to frame engagement in business terms (not vanity stats)
  • What CMOs want to see in your reports—and what they skip
  • How to align content with quarterly goals, not just content calendars
  • Why insights matter more than data—and how to deliver them
  • How to pitch smarter, plan better, and position social as a strategic driver

Whether you’re running a multi-brand portfolio, working in-house, or managing client accounts at an agency—this is your playbook for turning social from “nice to have” into non-negotiable.

Download Now