GUIDE
How to Convince Your Manager to Switch Social Media Management Tools.
Build a Winning Business Case To Switch Social Media Management Tools, Pitch It Like a Pro, And Convince Your Manager Of The Benefits.
You know there’s a better way to manage your brand’s social media, save time, and achieve your marketing goals. But how do you convince your manager to invest in a new tool when they’re focused on the bottom line?
With the framework and arguments in this Guide you will be in a strong position to advocate for the solution you believe in (like Sked Social!).
With This Internal Stakeholder Pitching Guide You Can Learn How To:
- Identify & Articulate Pain Points: Clearly define the issues with your current tool and how they limit the effectiveness of planning and scheduling social media campaigns, team morale, and impact the business’ bottom line.
- Focus on Solutions & Benefits: Shift the conversation from problems to the positive outcomes a new tool can deliver.
- Build a Strong Business Case:
- Improved efficiency, enabling staff to plan, schedule and manage multi-channel campaigns.
- Reduced brand risk: Improved approvals workflows ensure only approved content is published after the right people approve it.
- Improved analytics and reporting for better insights: Deepen your understanding of the performance of social media to improve ROI.
- Research & Present Alternatives: Confidently introduce new tool options by outlining features that address your specific needs.
- Address Potential Objections: Prepare for questions about cost, implementation time, and learning curves with well-thought-out responses.
- Navigate the Conversation: Get tips on how to approach your manager, present your case clearly, and manage expectations.