Crack the code to entertaining, high-performing content

It’s time to ditch your boring social strategy. These brands already did—and they’re winning because of it.

Engagement is down. Feeds are overflowing. And attention spans? Basically non-existent.

So why are some brands still racking up views, comments, and cult followings?

Spoiler: It’s not just good timing or viral luck. It’s entertaining content—and in 2025, that’s the strategy that works.

In this guide, we’ll break down how bold brands are:

✅ Capturing attention with scroll-stopping storytelling

✅ Building community through chaos, comedy, and candor

✅ Making “fun” content that actually supports business goals

✅ Standing out without selling out

What you'll get

• Real brand examples to learn from: From Tower28’s blush-filled soap opera to Liquid Death’s punk-rock water marketing, we’ll show you how five brands are making entertainment their edge.
  
  
• Seven scroll-stopping content tactics: From behind-the-scenes chaos to founder-led storytelling, we’ll walk you through the most effective ways to make your content feel less like noise—and more like Netflix.
  
  
• A cheat sheet for pitching entertaining content internally: Trying to sell your boss or client on a less-boring direction? Use this guide to back your pitch with data, examples, and business-aligned goals.
  
  

• Metrics that matter: Learn which KPIs actually reflect engaging content—and how to prove what’s working.