GUIDE
Is Your Social Media Boring? Unleash the Power of Entertaining, High-Performing Content!
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Is Your Brand's Social Media Actually... Entertaining?
In the crowded, cut-throat world of social media, traditional branded content is increasingly being ignored. If your content isn’t valuable, emotional, or entertaining (or, ideally, all three), your audience will keep on scrolling.
Consumers are no longer just passive viewers—they’re content curators, creators, and critics. If brands don’t adapt, they’ll get left behind.
So, what’s the solution? Entertainment, baby! Whether it’s through humor, storytelling, or behind-the-scenes chaos, the brands that are winning in 2025 are the ones making entertaining content—and making people feel something.
The Ultimate Guide To Crack the Code to Entertaining, High-Performing Content That Converts, Get:
- Real brand examples to learn from: From Tower28’s blush-filled soap opera to Liquid Death’s punk-rock water marketing, we’ll show you how five brands are making entertainment their edge.
- Seven scroll-stopping content tactics: From behind-the-scenes chaos to founder-led storytelling, we’ll walk you through the most effective ways to make your content feel less like noise—and more like Netflix.
- A cheat sheet for pitching entertaining content internally: Trying to sell your boss or client in a less-boring direction? Use this guide to back your pitch with data, examples, and business-aligned goals.
- The Social Media Metrics that matter: Learn which KPIs actually connect the performance of your social content to tangible business goals - go beyond likes & learn the value of shares, saves, comments, watch-through rate and more.