GUIDE
3 Brands Hacking the Instagram Algorithm in 2025
(And how your brand can too!)
The Instagram algorithm has changed. These brands didn’t just keep up—they got ahead.
Instagram's engagement rates are dropping, and standing out feels tougher than ever. But some brands are not just surviving – they're thriving. Discover the diverse strategies three leading brands are using to reach and engage with audiences and conquer the 2025 algorithm.
Our latest report, 3 Brands Hacking the Instagram Algorithm in 2025 dives deep into how innovative brands are cutting through the noise and achieving real engagement, and the tactics you can leverage to hack the Instagram Algorithm too!
In Your Guide To Instagram Algorithm Hacks We Explore:
- The Instagram Challenge For Social Media Marketers: Why traditional Instagram tactics aren't cutting it anymore in 2025.
Choosing Your Path: Guidance on how to decide which strategy aligns with your brand values, resources, and audience. - The Power of Social Listening: How to use social listening (like Sked Social's built-in tools) to understand your audience, track trends, analyze sentiment, and make data-driven creative decisions.
Case Studies For Three Winning Instagram Marketing Strategies:
Tower 28 Beauty (@tower28beauty): High-Value Comedic Entertainment- How they used a sitcom-style series to launch a new product, generating massive engagement and reach.
- The Algorithm Hack: Leveraging longer watch times, repeat views, saves, and shares favored by the 2025 algorithm.
- Their strategy of building loyalty through warmth, playfulness, and making their audience feel good, balancing self-promotion with likeability.
- The Algorithm Hack: Triggering emotional responses and longer watch times by building a consistently cool brand personality.
- How they use science, data, and expert-led podcast clips to connect their audience with digestible health insights.
- The Algorithm Hack: Creating content that drives saves, shares, and replays through clarity, authority, and empowerment.
Actionable Takeaways: Key lessons and "how to steal this strategy" tips for each brand.