The Instagram algorithm has changed. These brands didn’t just keep up—they got ahead.
Instagram’s engagement rates are slipping, trends are harder to crack, and reach feels like it’s evaporating overnight.
So how are some brands still pulling major numbers?
It’s not luck—and it’s definitely not just about “posting more.”
It’s about understanding what the 2025 algorithm actually rewards—and crafting a strategy that plays to those signals.
In this guide, we’ll unpack how three standout brands are:
✅ Capturing attention in an oversaturated feed
✅ Turning Reels into relationship builders
✅ Boosting reach without relying on gimmicks
✅ Creating content their audiences actually want to engage with
What you'll get
- Three breakdowns of winning Instagram strategies: from sitcom-style storytelling to snackable science—see how Tower 28, dunkin, and Zoe are thriving in a tougher-than-ever landscape.
- A peek behind the curtain: learn how they pulled it off—from the tools they tapped to the tone they nailed.
- Why their strategies work with today’s algorithm: understand how they’re leveraging watch time, emotional triggers, saves, and shares to climb the reach ladder.
- Tactical takeaways you can swipe: we’ll show you how to apply the same thinking to your brand—no HBO writers or billion-dollar budgets required.
